Flawless by default

Flawless by Default is a satirical branding and packaging design project that critiques society’s obsession with youth and homogenized beauty ideals in the age of social media. Through a fictional beauty brand selling extreme anti-aging products, CryoYouth, a cellular freezing injection for teenagers, and SmoothSeal, a wrinkle glue—I created two illustrated product boxes with matching sticker labels. The brand identity is supported by promotional posters and animated videos for each product, using humour and exaggeration to challenge conformity and spark conversation around unrealistic beauty standards.